From: Matthew Bennett
Monterey, California
Thursday, 8:37 a.m.

Dear Friend,

If you’d allow me, I’d like to send you a free copy of an exciting report titled:

How to Fly First Class for the Price of Coach

I know it may be a little hard to believe, and that’s why to prove it to you I’m sending the report free. With the rising cost of First Class travel within the U.S., this free report will show you how to get the absolute lowest fares available. You’ll see how you can get a $716 First Class seat while the guy sitting next to you paid $1,913. It’s amazing how easy it often is to get First Class seats for little or no more than coach. You’ll never want to sit in coach ever again. In fact, you can sometimes get First Class tickets… for less than the price of coach!

It’s true. It’s simple. And you’ll discover exactly how in your free report!

But first, let me briefly tell you who I am:

Most people call me Mr. Upgrade, but my real name is Matthew Bennett. Perhaps you’ve read about me in the New York Times, Wall Street Journal, Chicago Tribune, Newsweek, Condé Nast Traveler, and USA Today… and perhaps you’ve seen me on CNN, MSNBC, or Fox News.

Since 1992 I've helped tens of thousands of people around the world get free and deeply discounted airline upgrades… often flying First Class for the price of coach! That’s why I’ve earned the title ‘Mr. Upgrade.’

I worked with the world's most knowledgeable travel consultants. And I consult regularly with the New York Times, Wall Street Journal, Condé Nast Traveler, CNN, MSNBC, and Fox News.

My customers include CEOs, executives, Hollywood stars, pro athletes, and regular luxury travelers. And they all rave about the airline deals I share with them.

You’ll get a small taste of what the buzz is about when you read my free report How To Fly First Class For The Price Of Coach. And if you’d like to call me after reading the report, my personal number is (831) 644-7777. You can also visit me in my office at 2511 Garden Road, Suite B-150 in Monterey, California. That’s right behind the Monterey Peninsula Airport and right next to Fire Station.

But why am I going to send you this priceless report and why am I sending it FREE? The answer is simple: It’s a bribe. It’s a shameless bribe to get you to try a trial subscription to my highly regarded premium air travel newsletter called First Class Flyer.

Here’s the deal: If you will agree to a trial subscription to First Class Flyer, I will send you the report I have just described and I will send it to you FREE! And, to make it even better, if you decide to cancel your subscription at any time within the next 90 days, I will refund every penny of your investment and you still get to keep the free report.

But wait! I want to bribe you even further. You see, once you try it, I am so certain you will want to keep getting First Class Flyer I have decided to go all out and send you 10 more free reports that you also get to keep even if you decide to cancel your subscription. Here they are:

Free Report #2:

When You Can Get Business Class Tickets
for Less Than the Price of Coach

There is a certain time of year you can book Business Class and get tickets for less than the price of coach. It will sound nuts but it’s true. Book at the right time and you can fly Business Class to Europe for $900 round-trip, and Asia for $1,954. This report will reveal all.

Free Report #3:

Top Ten Sure-Fire Ways to Win
the Best Fares and Seats this Year

This report reveals 4 magic words and 10 secrets that will give you an edge over all other travelers this year and… guarantee you don’t get stuck with leftover fares and bad seats.

For example, you’ll discover that if you want a British Airways round-trip Business Class ticket from New York to London, you should NOT call British Airways. We’ll tell you which number to call to instantly get the tickets for 60% of the regular price. You’ll be saving money left and right with just this secret… and then… you still have 9 more money-saving secrets at your disposal.

Free Report #4:

Which Credit Cards Can Net You
Free Tickets and Upgrades

You’ll discover the three golden rules for earning free tickets and upgrades with a credit card. Pay particular attention to rule #3 as it reveals the biggest mistake premium travelers make.

The greatest part is the report reveals the 3 best credit cards for earning miles this year (the best cards change with time). The cards are ranked with their particular advantages and new little-known changes you should take advantage of. And to top it off, you’ll learn a few more killer secrets to maximizing your miles.

Free Report #5:

How to Get Upgraded Automatically -
Without Even Asking for One

My Favorite Upgrade Ploy

This is my favorite upgrade trick. You see, some airlines do something very strange. They have three cabins: coach, Business Class, and First Class. But the airlines’ computer reservation systems only sell coach tickets and First Class tickets. They view the Business Class seats as coach class seats!

Why they do this is one of the biggest mysteries in air travel. But it doesn’t matter why. The fact is if you know which aircraft do this, you can reserve a coach seat in rows 7-10 and you’ll be flying Business Class!

Free Report #6:

When and Where to Buy Frequent Flyer Miles
to Get in the Upgrade Game Overnight

Even though they can’t boast the lowest per-mile price, Alaskan Airlines’ Mileage Plan offers competitive rates, no purchase limit, and award savings that can reach 47%.

The report also reveals many mileage loopholes, like how to use American Miles on British Airways and how to protect your frequent-flyer miles when an airline goes bankrupt.

Free Report #7:

The Ultimate Mileage and Elite Strategy

This is one of the most powerful strategies I know of. In fact, the report reveals two strategies, one better than the other. You no longer have to worry about switching frequent-flyer programs and you don’t have to be depressed anymore by the growing lack of elite upgrades. After reading this report, you’ll be able to book heavily discounted economy class fares and confirm an elite upgrade at ticketing (and you’ll earn full mileage credit). Second, you’ll fly much, much better internationally.

Free Report #8:

How to Get Free Stopovers and Side Trips

Most people don’t know this but, for example, you can fly from Miami to Denver and tack on a side-trip to a destination as far away as Anchorage at no extra charge. In fact, you can fly to two destinations for the price of one with many airlines and locations.

And you can do it internationally too. Let’s say you’re debating between going to Paris or Rome. Well, stop debating. You could fly from L.A. to Rome with a free stop in Paris. Yes, you can have your cake and eat it too. This report will reveal how.

Free Report #9:

How to Get Treated as an Elite Passenger
Even If You Don’t Fly Very Much

Being an 'elite' member is the easiest and fastest way to get a First Class upgrade. But what if you don’t fly enough to receive the benefits frequent flyers realize? And what if you want membership on more than just one carrier?

This report will reveal the fastest and easiest way to get instant elite status. You’ll get it after only 3,334 miles on an airplane. And the best part is you can then get instant elite status with many other airlines… without stepping on another plane.

Free Report #10:

Three Sure-Fire Strategies for Upgrading
from Business to First

There’s nothing sweeter than a First Class seat on a three-class aircraft. They usually surpass the ‘hybrid’ Business/First Class seats on two-class aircraft hands down. There aren’t many around these days, though, which is one reason why First Class can cost a small fortune. But there are three reliable ways of winning at First Class Upgrade roulette.

Free Report #11:

How to Fly to Hawaii for Free

Yes, I uncovered an airline ‘loophole’ that lets you fly First Class… for free… to the hot, sandy beaches of Hawaii.

In fact, the airlines will actually pay you to fly to Hawaii. There are only three airlines you can do this with. And this ‘Hula Loophole’ also lets you fly to California for free.

Plus, I’ll show you a secret trick you can use to fly to South America for free.

Ok, that’s it. These are the eleven ‘bribes’ I am offering in order to get you to try a trial subscription to First Class Flyer which has been called “the newsletter dedicated to the most comfortable premium airfare at deep bargains.”

And don’t forget: If you decide to cancel your subscription at any time within the next 90 days, I will send you an immediate refund and you still get to keep not just the first, but all eleven free reports. Each report is a value of $99.00... so you are getting a total value of…

$1,089.00… Yours Free

Why am I offering such a remarkable deal? Well, it’s not because I am crazy or overly charitable. No. It is because I am a hard-nosed advisor and businessman and feel that First Class Flyer will help you fly so comfortably and save so much money that you will want to keep getting it forever once you start to read it.

Here is why:

First Class Flyer is published once a month. Every issue is about 8 pages. It’s simple and easy to read. It doesn’t have any fancy graphics or useless pictures. Every word is triple-checked to make sure it’s needed and the information is dead-on straight to the point.

What kind of information do you get?

Everything that is important to a premium flyer. For First and Business Class travel, you’ll be the first to know about countless unpublished airfares, free and purchased upgrades and tactics, hidden bargains, latest fare promotions, loyalty program loopholes, ticketing strategies, elite status strategies and program changes, 2-for-1 options, credit card strategies, and much more.

Every major airline and destination is covered, domestically and internationally. All the topics in the free reports I am sending you are discussed further in the newsletters. And with the bargains you’ll now be getting, it won’t make sense to fly anything but Business and First Class. Often you’ll be getting these seats for the price of coach.

Note for international residents: Many of the strategies I write about work similarly if you live in Canada or Cambodia. Just apply to the strategies to your local carriers and you too can be sitting pretty.

In short, this newsletter reveals…

Everything The Airlines Don’t Want You To Know

Here are just a few things I expose in some of my recent newsletters:

• How to get free upgrades to Europe - thanks to award chart loopholes. Vol. 14, No. 4
• How to save as much as 60% on domestic First Class travel. (We researched over 800 First Class fares on many different routes, and found fare differences to be as high as 60% amongst different airlines on the same route. For example, flying from New York to Dallas on one specific airline can save you as much as $1,222.) Vol. 14, No. 2
• The three months of the year in which unusual bargains arise. Vol. 14, No. 2
• How to save thousands of dollars on no-advance international Business Class fares… to costly destinations. (For example, save $2,610 between New York and Paris, save $4,294 between Los Angeles and Hong Kong, and save $3,006 between Chicago and London.) Vol. 14, No. 1
• How to get First Class tickets to the Caribbean so cheap, it’s not worth using miles. Vol. 13, No. 9
• Top 10 First Class and Business Class deals to the most popular vacation destinations in the world. (Examples: Save $2,498 when flying between L.A. and Milan. Save $929 when flying between Chicago and San Jose Costa Rica. Save $3,911 when flying between New York and Sao Paulo). Vol. 14, No. 3
• The insider scoop on special time-sensitive promotions across multiple airlines. Vol. 13, No. 12
• Flight routes where First Class fares are within a few dollars of economy… sometimes even less… with no advance purchase or minimum-stay required. Vol. 13, No. 10
• How flying ‘off a straight line’ can save you 20% to 60% to the Pacific. (Going First Class from New York to Sydney? Follow this offer and you’ll save $10,531.) Vol. 13, No. 11

Anyway, if you add up just the specific savings examples I gave you above, you can see that it amounts to…

A Savings of Tens Of Thousands Of dollars.

And that’s just a few examples from some of my recent newsletters. I myself must have saved hundreds of thousands of dollars since I began publishing my newsletter. And I saved millions of dollars for my subscribers.

These types of savings are waiting for you in First Class Flyer. In fact, I wrote about the savings I just mentioned in back issues of my newsletter and…when you subscribe… you get access to 12 back issues for free.

Here are some more examples of what you’ll find in First Class Flyer:

• How to get up to 82% off Business and First Class travel to Asia and Europe. (For example, you can get a $14,000 First Class ticket from Los Angeles to Tokyo for $2,625.) Vol. 14, No. 3
• How to save as much as 72% on travel to South America in Business Class with Continental, Delta, and at times with American and United. Vol. 13, No. 11
• Eight ways to make the most of your mileage program in 2009. Vol. 13, No. 9
• 4 ways to increase your odds of getting an airport upgrade (very few people think of number 3, but it can double your chances of landing an upgrade.) Vol. 14, No. 4
• 13 ways to be much more likely to score yourself an award seat… even at times like these when they are scarce and most others can’t get them. Vol. 13, No. 3
• Special travel incentive programs for both small and large companies and employees. Vol. 14, No. 2
• How you can now get discounts of up to 46% on international Business Class award seats (this won’t last forever, so book your premium cabin awards quick.) Vol. 14, No. 3
• The ultimate Business Class upgrade, and how to get it. Vol. 13, No. 10
• Three irresistible destinations to travel to NOW to truly get the ‘bang for your buck’ (these deals are so rare… you don’t want to let them go by.) Vol. 13, No. 3
• A surprising little secret to getting an upgrade without paying for an upgrade. Vol. 14, No. 1
• How deciphering American Airlines ‘secret code’ can vastly expand your First Class upgrade opportunities (don’t worry, we already deciphered it for you.) Vol. 13, No. 11
• Six ways to improve your mileage redemption odds (#5 is very unconventional, but can reap you huge dividends.) Vol. 13, No. 9
• The best mileage program for upgrades to Hawaii (and the one that may shortly replace it for the number one spot.) Vol. 13, No. 12
• The airlines with dream seats for international flights. (and new ones to be on the lookout for.) Vol. 13, No. 3
• How to save up to 77% on Business Class tickets to 12 different countries in Europe. (With this barely publicized bargain, you’ll actually pay less for your Business Class tickets then the people in coach paid for their tickets.) Vol. 14, No. 2
• Three sure-fire ways to get instant elite status on Continental. Vol. 14, No. 3
• The best mileage credit card we’ve found to date. (This has been the cornerstone of many seat awards and upgrades for savvy travelers for many years now. Use this card to earn points, and then transfer them to miles in an airline loyalty program.) Vol. 13, No. 10
• The ‘international secret’ to getting the most comfortable seats when flying domestic (works with a number of different airlines.) Vol. 14, No. 4

I could go on and on. And you can probably see why airlines won’t tell you any of this stuff.

In fact, you may also already know travel agents are not always helpful with First and Business Class bookings either. Finding bargains for these seats takes highly skilled, time consuming, hard work. Travel agents often can’t keep up with all the airfare wars, loyalty programs nuances, and advanced ticketing strategies that change by the day.

And that’s why…

The World’s Top Travel Agencies Rely On My Newsletter For Advice.

For example, Neil Edgar, owner of a Carlson Wagonlit travel agency says: “Mr. Upgrade writes about deals I can’t find anywhere else.”

And it’s true. You won’t find this information anywhere else. Airlines won’t tell you, travel agents don’t know, and no one else goes through as much trouble to figure out these secrets, loopholes, and offers.

I and my team of experts work through the night to keep up to date on this industry which changes by the second. It’s so difficult to keep up to date that we work ‘more than full time.’

That’s how I’m able to reveal things like this in my newsletters:

• How to fly to Australia for 71% less. Vol. 14, No. 2
• How to get elite status with FIVE loyalty programs… after one inexpensive vacation trip taken in the comfort of First Class. Vol. 14, No. 4
• Where to currently get the best free companion ticket deals (Europe included), and which one’s to avoid because they actually end up costing you more. Vol. 13, No. 3
• Why 9 times out of 10 it’s not worth asking for a reduction if the fare decreased since you bought your ticket (and the one time out of ten it is worth it.) Vol. 14, No. 2
• Where the best Business Class seats to Hawaii really are. Vol. 14, No. 4
• What every flyer must know to save money and fly more comfortably in 2009. Vol. 14, No. 1&2
• How to fly to Europe and Asia for less. Vol. 13, No. 3
• The airline to always keep your eyes on for big summer sales to Europe, and what model plane to fly for the most comfortable seats. Vol. 14, No. 2
• Why right now is the time for ‘Round The World’ travel, and the number one airline for an amazing deal you’ve got to see. Vol. 14, No. 3
• The airline that charges 64% less …when you book through its partner. (What a quirky deal. Plus, availability is good for upgrading to First Class.) Vol. 14, No. 4

With all these benefits…it’s really no wonder that…

15,000 Smart Flyers Subscribe To My Newsletter!

As Mike Steinberg, VP of Salomon Smith Barney put it: “First Class Flyer does everything possible to make my travel more comfortable – in the air and in my wallet!”

Listen, I want you to imagine something. Imagine yourself on a flight to your dream destination. While reclined in your First Class seat, you are dreaming about the beach and the adventures you’re about to have.

Halfway through the flight you look over at the guy sitting opposite you and giggle. You giggle because he paid a fortune more for his seat than you did. You also look back and giggle at everyone else on the plane sitting in coach because … they also paid a fortune more than you did in some cases. In fact, you’re the one guy on the plane that paid less than everyone else. And you have the most comfortable seat on the plane.

Plus, the money you saved on the ticket pays for all your adventures while on vacation.

Believe it or not, you don’t have to imagine this. All you have to do is read your free copy of How To Fly First Class For The Price Of Coach that I will rush you once you subscribe to my newsletter.

Then, you’ll immediately be emailed this month’s 8-page jam-packed issue of First Class Flyer.

You’ll also immediately be sent via email the 11 reports I promised you, a $1,089.00 value, yours to keep free regardless if you stay with First Class Flyer or not. Once again, these reports are:

• How to Fly First Class for the Price of Coach
• When You Can Get Business Class Tickets for Less Than the Price of Coach
• Top Ten Sure-Fire Ways to Win the Best Fares and Seats This Year
• Which Credit Card Can Net You Free Tickets and Upgrades
• How to Get Upgraded Automatically - Without Even Asking for One
• When and Where to Buy Frequent Flyer Miles to Get in the Upgrade Game Overnight
• The Ultimate Mileage and Elite Strategy
• How to Get Free Stopovers and Side Trips
• How to Get Treated as an Elite Passenger Even if You Don’t Fly Very Much
• What Every Flyer Must Know About American Express’ Revised Free-Companion Program
• How to Get Business Class Tickets for Less than the Price of Coach

And you’ll have instant access, on a special, secure web page, to a dozen back issues so you can take advantage of all the secrets I’ve mentioned in this letter… and a hundred more.

More so, you’ll be placed on our special ‘Upgrade Alert’ list. When we discover a time-sensitive fare war, new loyalty program loophole, or other short-notice offer, we’ll email it to you so you can take advantage before someone else does. And you can be sure you’ll be first to know.

Being that you can save tens of thousands of dollars over time, you might think a subscription would cost a lot of money. But you’re about to be pleasantly surprised.

A year’s subscription to First Class Flyer normally sells for only $197. That’s for 12 newsletters, the back issues, Upgrade Alerts, and the 11 free special reports.

However, if you order within 72 hours, you can get First Class Flyer for only $97 (over 50% off). And this small investment automatically gives you a value of $1,089.00… the normal price of the 11 special reports…yours free. Also, I guarantee you’ll make at least double your investment back with just your savings on your next ticket. And that’s being modest, you’ll likely save a lot more.

And like I said, after you read First Class Flyer for 90 days, if you are not overjoyed, just let us know and we’ll refund your investment without any questions or hassles whatsoever. You’ll get to keep the newsletters you’ve already received, as well as the $1,089.00 worth of free special reports. So you stand nothing to lose, but you definitely have something to gain.

But there’s more. I don’t want you to pay anything for First Class Flyer until you have time to read the first issue and look at the back issues. So…

Your Credit Card Won’t Be Charged For 14 Days

That’s right. If you are not overjoyed within the first 14 days just let us know and we’ll put your credit card information into a big paper shredder we keep in our office.

How’s that for risk free?

I hope to see you sitting near me in the most comfortable First Class seats in the world, saving tens of thousands of dollars, and enjoying travel a whole lot more.

See you up front,

Matthew J. Bennett
Mr.Upgrade@firstclassflyer.com